A new clothes shop is set to open in Exmouth.

Founded in 2017 in Devon, family-run Rainbows & Sprinkles specialises in children's clothing and women's activewear and reportedly has over 55,000 customers.

The store does not yet have an opening date, but will be "coming soon" to the Parade near the Strand.

Founder and mum-of-three Lucy MacLeod said: "Rainbows & Sprinkles was created when we struggled to find clothing to fit our first son's 'sturdy' thighs.

Founder Lucy MacLeod (Rainbows & Sprinkles)

"After using a local seamstress to create his leggings, they were so popular we started selling the range locally and quickly expanded the range to include dungarees and pinafore dresses.

"Soon it was very clear there was a huge demand for our unique designs and it wasn't just the kids that loved them. From parents wanting to match their funky kiddo's clothes, to grown-ups wanting their own fun designs, the range just grew and grew.

"Rainbows & Sprinkles offer great designs backed by outstanding quality. The leggings are 100 per cent squat-proof, feature optional thigh or waist pockets, and are size- and height-inclusive to suit every customer.

"Each design is also inspired by our customers' hobbies and interests."

Click here to find out more on the Rainbows & Sprinkles website.